App Villain CRM is in pilot · Applications open

The villain your subscriptions never saw coming.

Stop renting software you barely use.

Own the tools your business actually needs. App Villain is building simple, ownable software for consultants, agencies, and coaches in the U.S. It starts with a CRM, planned as a one-time license you can self-host and keep.

  • You own your data
  • Export everything, anytime
  • A license in plain English

Ruthless to subscriptions. Loyal to your data.

These are design commitments for the pilot. The license is under attorney review. App Villain CRM is not yet available for purchase. We're accepting applications from a small number of businesses.

The problem

Your software bill grew. Your needs didn't.

Built for bigger teams

You pay monthly for platforms designed for organizations many times your size.

A few features, full price

Contacts, a pipeline, reminders, a booking link, a form. That's often the whole job.

Costs you don't control

Prices, seat minimums, and AI add-on charges change on someone else's schedule.

Data on their terms

Your client records live in someone else's system, under someone else's rules.

Most small service businesses don't need more software. They need the right software, and the option to own it.

How it works

Simple tools. Your choice of how to run them.

This is the path we're building. Nothing on this list is for sale yet.

Tell us what you pay for

List your apps and what you use them for. The free assessment on this page shows what could be replaced. It is an estimate, not a quote.

Start with the CRM we're building

App Villain CRM is in pilot. It is being built to cover contacts, deal stages, notes, reminders, lead capture, and CSV import.

Run it your way (planned)

A one-time license is planned, so you could host it yourself. Optional managed hosting is planned if you'd rather not run a server.

Optional AI help (planned)

A planned assistant would flag neglected leads and draft follow-ups. It would always ask for your approval before sending anything.

In pilot · Applications open

App Villain CRM: a CRM you can own, not rent

We're accepting pilot applications from a small number of businesses. App Villain CRM isn't available to buy yet.

What it's being built to do

  • Keep contacts, companies, and notes in one place
  • Track deals through simple stages
  • Remind you who needs a follow-up, and when
  • Capture leads from a form on your website
  • Import contacts from CSV. Full export is planned.
  • Optional AI assistant (planned): would spot leads going cold and draft follow-ups for your approval

The hybrid model

Planned: buy once, host it your way.

This is the model we're designing. Prices and hosting are planned, not on sale.

Proposed ways to run App Villain CRM. Managed hosting is planned. Several cells are proposed terms still under attorney review.
Own it (self-host) We host it (planned)
What you pay One-time license (planned $149) License plus monthly hosting (planned, about $19 to $49 per month)
Where it runs Your server or cloud account (planned) Managed hosting (planned). Hosting terms are not final.
Updates 12 months included (proposed). Under the proposed terms, the software keeps working after that. Applied for you (planned)
Your data Stays on your infrastructure (planned for self-host) Full export is planned. Backup promises wait for final hosting terms.
Cancel anytime? Nothing to cancel on a one-time license (proposed terms) Planned: yes, online, under the proposed hosting terms. Moving to self-hosting is part of that proposal.

Plain-English promise (proposed terms, draft): your license would let you run the release you bought for as long as you like. If you stop paying for hosting or updates, your software keeps working and your data stays yours. These are proposed terms.

Final license terms are under attorney review.

Free subscription savings assessment

What are you paying for that you don't use?

List your current apps, what each costs per month, and which ones you'd replace. Everything is calculated in your browser, and nothing is sent anywhere.

Estimate, not confirmed savings. Results use only the numbers you enter. App Villain CRM is in pilot. Other apps and the bundle are planned and not yet available. Actual savings depend on your contracts, cancellation terms, features you need, migration effort, and final pricing.
AppUsed for$ / monthReplace?

Self-hosting still has costs of its own (server, domain, your time), which aren't included here.

Illustrative option (not for sale)

Mark at least one app you'd replace

Replaced subscriptions / year$0
One-time license (planned)$0
Hosting / year$0

Estimated first-year savings

-

Estimated ongoing annual savings (year 2 and after)

-

Pilot. App Villain CRM is not for sale. Prices shown here are planned and can change. This is an estimate, not a quote or a guarantee. Other apps and the bundle are planned and not available yet.
Check this with us: apply for the pilot

FAQ

Questions, answered plainly

Is App Villain CRM available now?

Not yet. App Villain CRM is in a limited pilot. Apply and we'll be in touch if it's a fit.

What does "own" mean here?

Under the proposed terms, you would buy a license for a specific release and could run it on your own infrastructure for as long as you like. You would not own our intellectual property, and you would not need a subscription to keep using the release you bought. Final terms are under legal review.

What happens when the included updates end?

Under the proposed terms, your software keeps working. You'd just stop receiving new releases unless you choose to renew.

Do I need to be technical?

No. If you'd rather not manage hosting, optional managed hosting and assisted setup are planned.

Can I bring my data, and take it with me?

CSV import is planned from day one, and full export is planned.

Will the AI send emails on my behalf?

That's the plan. It would draft and recommend, and it would send only if you approve each message. You would decide.

Is it right for me?

App Villain CRM is being built for the basic jobs most small teams use a CRM for: contacts, a pipeline, notes, reminders, and lead capture. If you need a large, advanced system, it may not be the right fit yet, and we'll tell you so.

What does the pilot cost?

Pilot terms are shared with accepted applicants. Applying is free and doesn't commit you to anything.

Pilot application

Apply for the App Villain CRM pilot

It takes about 2 minutes. We're selecting a small number of U.S. consultants, agencies, and coaches. Applying is free and doesn't commit you to anything.

Current software

We'll only use this to contact you about the pilot. Details are in the privacy policy.